Oar

UX/UI Design, Graphic Design, Package Design | Newco

Oar is a drug subscription service for medication to drink less or quit. A website was launched first, and later developed with a companion app.

A look into the Oar companion app, made for users of the drug to keep track and stay educated of the journey of cutting down alcohol consumption, as the experience goes beyond than simply popping a few pills.

Oar sticks to a clean style, with colors meant to soothe and encourage. The app is designed with easy conversion to be compatible to dark mode colors

The companion app development inspired a development of a system to create abstract illustration through a family of elements. When applied following sets of rules, it creates icons to individual lessons and brand identity in further expanded marketing materials.

The process of using elements to create random but cohesive illustration bits.

Example application of having abstract illustration in a part of the lesson player of the app.

As abstract graphic doesn’t always communicate everything, the milestone badge illustration is a transformation from abstract to more literal depictions.

The launching website started with an intake form, now expand to include resources such as blog posts. The full subscription service includes a full package of the subscription medication and intake information.

Homepage of Oar

Blog section of Oar's site